Dillon Key
Senior Strategist, Prosek Partners · New York
Brand strategist with 7+ years across agencies and consultancies, working on positioning, brand architecture, messaging, and identity for financial services, enterprise technology, healthcare, and consumer brands.
Highlights
HedgeServ
Repositioned a fund administrator beyond hedge funds; the CEO credited the work for “exciting times ahead.”
Audience one-sheeters and the Audience Decision Journey for a $500B AUM alternatives manager.
The insight behind Love Longer, which contributed to $500K raised at Fetch’s first NYC gala.
Experience
Senior Strategist, Prosek Partners
Brand strategy, positioning, messaging, and identity. HedgeServ, Apollo Global Management, Fetch Pet Insurance, Hackensack Meridian Health, AlTi Tiedemann Global, Baron Capital, Heitman
Strategist, Dentsu Creative
Brand, product, and sales enablement strategy. American Express Global Commercial Services
Associate Strategist (contract), AKQA & The Mix Global
Cultural research and brand positioning. Diageo, Verizon Prepaid, Maserati, McCormick
Digital Marketing Specialist, The Communications Group
Digital strategy and web experience projects.
Account Coordinator, Flypaper Digital Marketing
Client relationships and performance marketing.
Education
VCU Brandcenter, MS, Business
University of Central Arkansas, BA, Public Relations
Capabilities
- Brand strategy
- Positioning, brand architecture, brand platforms, messaging frameworks, tone and voice
- Research
- Stakeholder interviews, digital ethnography, survey design, competitive audits, cultural analysis
- Delivery
- Executive workshops, client presentations, workstream leadership, AI-assisted research